Principal Purpose Guide, Purpose by W.

After a career in both the for-profit and non-profit sectors, I decided it was time to collect up all the incredibly talented people I’ve accumulated in my network over the years and create something different to help businesses find a social or environmental purpose as part of their business model.

I believe that Purpose is the most valuable tool for businesses to leverage into the future. By focusing on Purpose as a business driver, organizations can truly live their values AND make the world better AND make money.

My side hustle these days is the role of Chapter Director for Shelter Movers Ottawa. Check out the amazing work this fully volunteer-run organization is doing to help end Violence Against Women.

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